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Task Outlines, Templates & Resources
Assessment Criteria
Everything your team submits as part of the illuminate:nextgen Challenge is marked against the same set of seven (7) criteria, which has been developed alongside the core skills that the challenge is based upon. Depending on the task, the criteria has different weightings depending on the importance of that particular skill or knowledge for that task, so check the task outlines closely to see what the judges are looking for – and for major tasks, you can download judging rubrics to see what judges are expecting. The criteria are;
- Strategy & Organisation
- Research & Inquiry
- Creativity & Innovation
- Financial Interpretation
- Communication
- Use of Digital Technology
- Real World Application
Team Binder
In every illuminate:nextgen Challenge, your Team Binder gives you information to prepare for every day, useful templates and much more – and while you are doing the program digitally, you will still find this document critical.
Below are links to download the templates from the Team Binder for the different tasks as well as the entire document;
Problem Frame [1.50%]
Due: 01:15 pm AEDT / 10:15am AWST
Purpose: Clearly identify a problem that relates to the Core Challenge that your team will look to solve.
Template: Editable PDF (from virtual Team Binder)
Outline: To help your team move through the Innovation Process, it is critical to be able to identify and explain the problem that your team sees in an easy to understand manner. Each team is required to complete a Problem Frame using the following template;
- [People] need to [Need] because [Importance], but [Gap].
- People: should be a clearly defined group of people that have this problem.
- Need: should be a verb that outlines what the People need – an action or a requirement.
- Importance: is why these People need this Need met in their lives through justification.
- Gap: outlines why this Need is not being met at the moment.
Requirements: Teams must book in to meet with Facilitators to have their Problem Frame checked, refined, and approved before progressing to the next stage.
Assessment Criteria
Planning Canvas [2.50%]
Due: 02:35 pm AEST / 11:35am AWST
Purpose: Provide a way of brainstorming elements of the business solution that need to be developed and decided upon.
Template: Planning Canvas | Judging Rubric
Outline: As the solution evolves, it is important to also start putting detail into the idea to understand how it could function and what else is needed to make it work. Teams will complete the Planning Canvas to document their thoughts in these areas, understanding the canvas can be added to throughout the program. Teams will also find that by putting more thought into this task will help with later parts of the challenge, where these elements become part of the Business Case, Marketing Strategy & Pitch Deck Presentation.
Requirements: Teams are to complete the Planning Canvas (in the plastic sleeve at the back of the Team Binder), take a photo of both sides, and upload them individually through the Resources page.
Assessment Criteria
Financial Tables [12.50%]
Due: 02:35 pm AEDT / 11:35pm AWST
Purpose: Clearly demonstrate the solution can be financially viable.
Template: Template | Judging Rubric
Outline: When presenting a new idea, it is important to clearly show that it is financially sustainable in the long term through your financial forecasts. Teams are required to complete the financial tables as outlined by facilitators and to help outline what it will cost to start the idea as well as what it will cost to run, using established financial accounting practices, with all notes made in the template for the judges to review. These financial tables should connect with what is written in the Business Case.
Requirements: Teams should upload the financial tables through the Resources website.
Assessment Criteria
Business Case [17.50%]
Due: Thursday 01:15 pm
Purpose: Clearly present the reason for the solution to exist and how it will be implemented.
Template: Task Outline | Judging Rubric
Outline: When presenting a new idea, it is important to clearly outline the research that has gone on, what the idea is in detail and how it will be put into place over time. Teams will write this out in their Project Outline using the template provided. Teams should carefully explain the details and the justification for their decisions, remembering that most judges will not have seen anything else of your work before this, so will only learn of your idea through this document. The Project Outline should connect with the Financial Tables the team has to complete.
Requirements: Teams should upload the document (as a PDF preferably) through the Resources Page.
Assessment Criteria
Marketing Strategy
Due: 01:00 pm
Purpose: Outline the strategy that you will take to connect with your target customers.
Template: Task Outline | Judging Rubric
Outline: Behind every piece of strong marketing material is a clear and focused strategy that helps target the customer group and leads them towards doing business with you. Teams need to outline this strategy using the attached template with enough detail for a person who they have not yet met to clearly understand what you are selling, how you are going to promote it, and how it will make an impact.
Requirements: Teams should upload the final document (as a PDF preferably) through the Resources Page.
Assessment Criteria
Marketing Materials [17.50%]
Due: Thursday 02:00 pm
Purpose: Demonstrate examples of the marketing materials you use to connect with your customers.
Template: Task Outline | Judging Rubric
Outline: While a good marketing strategy will provide justification for the approach, it is important to develop some creative and interesting marketing materials to connect with your customers. Teams are to create examples of their marketing materials across a variety of mediums, as outlined in the task description. For teams looking for further examples, research similar businesses and see what they are currently doing for ideas of best practice.
Requirements: Teams should upload each piece of marketing material using the Resources Page of the website one piece at a time.
Assessment Criteria
Elevator Pitch [5.00%]
Due: 02:35 pm AEDT / 11:35 am AWST
Purpose: Clearly present the idea in a compelling manner – in a tight timeframe.
Template: Pitch Template Judging Rubric
Outline: When presenting a new idea, often people are asked to explain their ‘Elevator Pitch’, which is a quick outline of the idea that should go for the length of a short elevator ride. Teams are required to present a sixty (60) second presentation that briefly outlines their idea, using the following guide;
- An Introduction: Your name and something to open the conversation with.
- The Problem: Briefly outline the Problem Frame.
- The Solution: Your idea in short.
- Impact: What difference will this idea really make?
- Hook: Close with a compelling question to get the listener interested.
Requirements: Teams will be need to record their elevator pitch as an MP3 and submit it via the resources website.
Assessment Criteria
Troubleshooting & Helpful Information
Troubleshooting
If your team is having an issue, work through these three things;
- Check the Resources website. This website has lots of information on it, so please check the task outlines for any assistance that is already provided.
- Check MS Teams. You might not be the only team asking this question – so check the recent conversations to see if your question has already been answered.
- Ask the Facilitators or on MS Teams. If you haven’t found the answer, please ask just ask the question. If you are asking online, please avoid using the direct message feature, as it is useful for other teams to know the answer too.
Expectations For The Challenge
Organisation & Time Management are Critical
- Attend all sessions on time. Keep track of the time, and make sure you are ready for sessions when they begin to make the most of the information that is shared.
- Set how you work best. As the challenge progresses, you will be in charge of your own agenda. Consider how you can be productive and get the most out of every team member.
- Deadlines are strict. If your work is handed in after the deadline, it will get a zero mark. Make sure you plan ahead and keep accountable.
- Awards Ceremony. There is an awards ceremony at the end of the challenge, and it is a fantastic celebration of everything that you and your team has achieved. Make every attempt to be there.
Use the Resources Provided
- Use your Team Binder to help. The binder has checklists, outlines for some tasks, and helpful resources. Keep your materials together too within the binder – but don’t lose it!
- Use Collaborate. Collaborate is our online chat platform that we give access to all teams, to ask questions, get updates and provide assistance throughout the challenge.
- Use the Resources website. This website has task outlines, templates and much more – make the most of it as these will help you complete the challenge and stay on track.
- Use technology to access relevant information. You will need to complete research and access other websites to help – use technology productively to make the most of what you can access.
Behaviour Expectations
- Respect others – within your team, in the program and around us. This goes without saying, and while the challenge provides a different environment, school rules still apply.
Core Challenge
This is the problem or central issue that each team’s solution has to address. Please read the Core Challenge carefully, as your business needs to meet this to be able to win major awards throughout the week.
Storytelling is a concept that is everywhere in the world. “Stories create community, enable us to see through the eyes of other people, and open us to the claims of others” (Peter Forbes). Storytelling is able to achieve change in a way that statistics rarely can – stories make people feel. Not only do we see storytelling in books and movies, but we experience it through advertising, podcasts, songs, visual art, dance and even our interactions with family and friends.
Stories and storytelling are often one of the strongest connections between people. Storytelling helps us interact with others, understand new perspectives and explain our relationship with the world around us. Psychologist Jerome Bruner estimates that facts are approximately 22 times more likely to be remembered if they are part of a story. 22 times.
So how does storytelling connect to you?
Young people are the most affected group when it comes to the rising social, economic and environmental issues in the world. They are also the best placed to lead the movement towards a more equitable world. The Youth-Driven Recovery Plan developed by the World Economic Forum’s Global Shapers Community outlines that concerns such as “corruption, austerity and stale political leadership have become priorities for young people.”
In 2020, a Mission Australia youth survey found that 40.2% of young Australians felt that equity and discrimination was one of the most important issues facing young people. The environment, COVID-19 and mental health issues were similarly important to young people.
Your focus for the illuminate:nextgen Challenge is to think about developing a solution that is centred on storytelling, that will bring positive impact to an issue that young Australians feel is important to them. The focus of your solution should be fresh with storytelling at its core, to create change in what matters most to you. This could involve using immersive storytelling to build resilient and individuals and communities that prioritise and progress the issues that matter to young people. Check out some examples of organisations with storytelling at their core in the links below for inspiration to help you get started.
To fully outline your solution, your team must produce;
- A problem frame that sets out the issue you are aiming to work towards
- A problem tree that outlines the causes and consequences of the issue you are tackling
- A planning canvas that outlines your solution
- A business plan including; a business outline, financials, marketing strategy outline, one piece of marketing
Good luck!
References and Examples
- Pandemic pressures on Australian retail workers, viewed November 2021,
<https://www.policyforum.net/pandemic-pressures-on-australian-retail-workers/>
- Davos Lab: Youth Recover Plan, Insight Report August 2021, viewed November 2021, <https://www3.weforum.org/docs/WEF_Davos_Lab_Youth_Recovery_Plan_2021.pdf>
- Project Dastaan, Reconnecting Partition refugees with their childhood home in VR
- 100 Story Building, Centre for young writers in Melbourne
Schedule
| 11:30 am (AEDT) / 08:30 am (AWST) | Q&A Panel |
| 12:00 pm (AEDT) / 09:00 am (AWST) | Welcome to Finals Day |
| 12:20 pm (AEDT) / 09:20 am (AWST) | Break |
| 12:30 pm (AEDT) / 09:30 am (AWST) | Challenge |
| 02:35 pm (AEDT) / 11:35 am (AWST) | Close of Challenge |
| 05:00 pm (AEDT) / 02:00 pm (AWST) | Awards Ceremony (Livestream) |
Help from a CA with your Financials
Preparing your financial documents can be hard for most people – so illuminate Education have worked closely with Chartered Accountants Australia and New Zealand (who are definitely the experts in this space!) to help you out.
There are video guides to help you prepare your financial statements with useful tips along the way that you can use as you develop your statements, as well as heaps of great resources that could help you open up some great career options.
All you need to do is click here and you’ll get access to the resources.
Treat Yo' Shelves
To help teams understand what needs to be completed in the illuminate:nextgen Challenge, the team at illuminate Education Australia have created a sample set of documents for almost all of the submissions in the challenge. They were completed under time pressure so are not perfect submissions in any way – and we believe that as you have more people on your team and more time, you should be able to do far better than what is presented here. However they will give you some insights on what the templates and tasks are asking you to do, and help you stay on track.
The business idea presented is Treat Yo’ Shelves which was developed for our social enterprise challenge, based on a bookstore and cafe space that is a vibrant space for younger people to enjoy, which has a literacy program delivered in the space as well to help people read. Examples of some tasks are below to help you out;
- Problem Frame
- Team MOU
- Planning Canvas
- Market Research
- Marketing Strategy
- Business Case
- Financial Tables
- Marketing Materials (Social Media | Printed Materials | Audio)
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