Everything your team submits as part of the illuminate:nextgen Challenge is marked against the same set of seven (7) criteria, which has been developed alongside the core skills that the challenge is based upon. Depending on the task, the criteria has different weightings depending on the importance of that particular skill or knowledge for that task, so check the task outlines closely to see what the judges are looking for – and for major tasks, you can download judging rubrics to see what judges are expecting. The criteria are;
In every illuminate:nextgen Challenge, your Team Binder gives you information to prepare for every day, useful templates and much more – and while you are doing the program digitally, you will still find this document critical.
Below are links to download the templates from the Team Binder for the different tasks as well as the entire document;
Due: Monday at 11:00 am
Purpose: Help students become familiar with the resource available online.
Outline: With a range of useful resources and templates provided online, teams are given an opportunity to explore the website and submit work through it, in anticipation of later stages of the program.
Requirements: Teams need to submit one response per team through the submission option below.
Due: Monday at 02:15 pm
Purpose: Clearly identify a problem that relates to the Core Challenge that your team will look to solve.
Template: Editable PDF (from virtual Team Binder)
Outline: To help your team move through the Innovation Process, it is critical to be able to identify and explain the problem that your team sees in an easy to understand manner. Each team is required to complete a Problem Frame using the following template;
Requirements: Teams must book in to meet with Facilitators to have their Problem Frame checked, refined, and approved before progressing to the next stage.
Outline: As the program is completed in teams, it is important to set a good foundation to work collaboratively together as well as prepare for any potential conflict. Teams will step through an exercise to establish key behaviours that the team will agree to, then sign it as a Memorandum of Understanding (MOU) between all of the team members.
Requirements: Teams are to fill in the sheets within the Team Binder, then take a picture of the page and upload it using the Resources page.
Due: Monday 3:oo pm (Optional)
Purpose: To choose a solution to the Problem Frame that is focused on the impact that will become the team’s solution for the rest of the challenge.
Template: Editable PDF Canvas
Outline: While we often can come up with a lot of creative ideas, it can be difficult to narrow down the choices to choose the idea that will be taken forward into the rest of the challenge. To support this, teams are to complete the Solution Canvas, which will help go through an ideation (creative thinking) process and evaluate the ideas based on their difficulty and impact, in preparation for choosing the idea for the rest of the challenge.
Requirements: Teams can complete the double-sided Solution Canvas (editable PDF version available to download on the Student Resources Page), save the edited the PDF with your thoughts, and upload them individually through the Student Resources page.
Due: Monday from 2:00 pm
Purpose: To share the progress of the team through the Innovation Process, and get constructive feedback and advice on the chosen idea.
Outline: It is incredibly valuable to get feedback from other perspectives when coming up with a new idea. The Panel Presentation allows teams an opportunity to present for up to three (3) minutes to share what they have worked on so far and as much detail as they have about their idea, to then allow the panel members an opportunity to answer any questions and provide general feedback.
In preparing for the presentation, teams should;
Requirements: Teams will be called forward in a random order to present to the panel via MS Teams, so each team should be ready to start at the beginning of the session. Teams will also listen to other teams and their feedback, which could be useful.
Deadline (I): Tuesday 09:30 am
Deadline (II): Thursday 09:30 am
Purpose: Teams need to keep themselves organised during the more flexible days of the challenge.
Template: Day 2 | Day 3 (from the virtual Team Binder)
Outline: As teams are into the later stages of the challenge, there are a number of tasks that need to be completed that require some forward planning to ensure nothing is missed. To support this, teams are required to complete a Team Agenda each morning, outlining what the team will focus on and delegate all jobs to team members so everyone has a role.
Requirements: Teams will be advised of the submission requirements during the Morning Briefing. Complete the editable PDF and upload it to the Student Resources Page.
Due: Tuesday 11:00 am
Purpose: Clearly present the idea in a compelling manner – in a tight timeframe.
Template: Judging Rubric
Outline: When presenting a new idea, often people are asked to explain their ‘Elevator Pitch’, which is a quick outline of the idea that should go for the length of a short elevator ride. Teams are required to present a thirty (30) second presentation that briefly outlines their idea, using the following guide;
Further detail will be provided during the Public Speaking Workshop.
Requirements: Teams will be given time to rehearse their presentation before their allocated time, where they must present their Elevator Pitch on time to be judged.
Outline: As the solution evolves, it is important to also start putting detail into the idea to understand how it could function and what else is needed to make it work. Teams will complete the Planning Canvas to document their thoughts in these areas, understanding the canvas can be added to throughout the program. Teams will also find that by putting more thought into this task will help with later parts of the challenge, where these elements become part of the Business Case, Marketing Strategy & Pitch Deck Presentation.
Requirements: Teams are to complete the Planning Canvas (in the plastic sleeve at the back of the Team Binder), take a photo of both sides, and upload them individually through the Resources page.
Due: Tuesday 02:45 pm
Purpose: Receive guidance and advice on your financial tables before submitting the final version.
Template: Financial Template
Presentation: Introduction to Financial Accounting
Outline: Due to the complexity of the financial forecasts, teams are given an opportunity to present their draft tables for feedback and assistance. As there are no marks for the draft submission, teams do not have to submit anything if that is their choice – however, there will be no feedback given without a submitted document. It is important to note that the task only requires a draft document, so it does not need to be completed before being handed in.
Requirements: Teams should upload their working file to the website to be reviewed. Feedback will be sent to your Team Channel on MS Teams.
Outline: Due to the range of new terms introduced within the Business Case, teams are given an opportunity to present their draft document for feedback and assistance. As there are no marks for the draft submission, teams do not have to submit anything if that is their choice – however there will be no feedback given without a submitted document. It is important to note that the task only requires a draft document, so it does not need to be completed before being handed in.
Requirements: Teams should upload their working file to the website to be reviewed. Feedback will be sent to your Team Channel on Collaborate.
Outline: Behind every piece of strong marketing material is a clear and focused strategy that helps target the customer group and leads them towards doing business with you. Teams need to outline this strategy using the attached template with enough detail for a person who they have not yet met to clearly understand what you are selling, how you are going to promote it, and how it will make an impact.
Requirements: Teams should upload the final document (as a PDF preferably) through the Resources Page.
Outline: When presenting a new idea, it is important to clearly show that it is financially sustainable in the long term through your financial forecasts. Teams are required to complete the financial tables as outlined by facilitators and to help outline what it will cost to start the idea as well as what it will cost to run, using established financial accounting practices, with all notes made in the spreadsheet for the judges to review. These financial tables should connect with what is written in the Business Case.
Requirements: Teams should upload the financial tables through the Resources website.
Outline: When presenting a new idea, it is important to clearly outline the research that has gone on, what the idea is in detail and how it will be put into place over time. Teams will write this out in their Business Case using the template provided and be presented in a report format as introduced through the challenge. Teams should carefully explain the details and the justification for their decisions, remembering that most judges will not have seen anything else of your work before this, so will only learn of your idea through this document. The Business Case should connect with the Financial Tables the team has to complete.
Requirements: Teams should upload the document (as a PDF preferably) through the Resources Page.
Due: Thursday 02:00 pm
Purpose: Demonstrate examples of the marketing materials you use to connect with your customers.
Template: Task Outline | Judging Rubric
Presentation: Marketing & Communications
Outline: While a good marketing strategy will provide justification for the approach, it is important to develop some creative and interesting marketing materials to connect with your customers. Teams are to create examples of their marketing materials across a variety of mediums, as outlined in the task description. For teams looking for further examples, research similar businesses and see what they are currently doing for ideas of best practice.
Requirements: Teams should upload each piece of marketing material using the Resources Page of the website one piece at a time.
Due: Friday 11:15 am| Business Launch Storyboard due by Thursday 04:00 pm
Purpose: Professionally present your idea for investment and support.
Template: Task Outline | Storyboard Template | Judging Rubric
Outline: Even after all of the hard work in your written documents, it is important to be able to present your idea to stakeholders verbally. Teams are required to present a Business Launch Video within a maximum of five (5) minutes, using the provided template. Teams should focus on sharing the work they have done and clearly present a resolved idea and a prototype of the product or a visual walkthrough of the business.
Requirements: Teams are to create a Business Launch video for their business, including a prototype demonstration or visual walkthrough of the business. Team videos should go for no longer than 5 minutes. Videos will be sent to judges to watch as well as them being sent to groups through Collaborate to watch.
Due: Friday from 11:30 am
Purpose: Teams must show their problem-solving skills and how well they are prepared as a group.
Template: Judging Rubric
Outline: Despite putting time into developing the idea, sometimes situations occur that you have not planned for but still need to solve. The Pressure Cooker simulates such a situation, with the team required to collaborate to find a creative solution to the problem. Teams will use sheets within their binder to complete the task and will need to carefully follow the instructions outlined below as well as the facilitator’s guidance. The task is also timed, with penalties for handing any work in late.
The Pressure Cooker: Not all Publicity is Good Publicity
Relationships in any business are always so important, whether it is with customers, suppliers, contactors or other partners. Some of the best marketing comes from word of mouth and recommendations, a lot of which comes from these relationships. A big part of this comes down to how you and your staff handle difficult situations. Some businesses do it well, and then there are others which become well known for doing the wrong thing.
You have just been alerted to an incident that occurred earlier today in your business. This morning one of your staff received an email complaint from a customer/client, who instead of handling the situation sensitively, got defensive and aggravated the situation by arguing with the customer in an email thread. The situation quickly escalated and the email thread has now been posted to social media. There is a rumour floating around that your staff member may have even rung and threatened the customer/client verbally over the phone, however this is something that will need to be investigated.
It is critical that you handle this situation quickly, and have announced that you will hold a press conference in forty-five minutes time to attempt to control the situation. Before you do that, you will need to complete a number of actions.
Requirements of the Pressure Cooker
Marketing: This has already caused a stir in the media, and your business needs to respond to this quickly. Not only will a staff member run the press conference, but you need to respond to the customer/client involved as well as those who have picked up and shared the story on social media to control the story. With this, you need to develop a strategy of how you will respond to both the customer/client and the general public, which will be announced at the press conference.
Operations: As one of your staff aggravated the situation, you will need to investigate what has happened, and this will take longer than the time you have before the press conference but you will need to outline what your plan with this is. In the meantime, you will have to decide what changes you make to company policies to ensure this does not happen again, which again will be announced at the press conference.
Finances: You’ve already lost customers/clients because of the story, so your financial team has been asked to prepare a financial forecast based on your business losing 30% of your upcoming revenue for the coming six months. You will need to change your financial table to ensure your business is still viable through this situation, outlining and justifying your changes with a two hundred word outline.
Max 1 A4 page marketing strategy.
Max 1 A4 page of changes to operations.
One Financial Table with the changes as outlined, and 200 words submitted on a word document.
Submit your files to the front of the room before the clock reaches zero.
Deadline: 45 minutes.
If your team is having an issue, work through these three things;
Organisation & Time Management are Critical
Use the Resources Provided
This is the problem or central issue that each team’s solution has to address. Please read the Core Challenge carefully, as your business needs to meet this to be able to win major awards throughout the week.
Australia is often colloquially called the lucky country, however it is not hard to find statistics that support this. Many of us have homes, cars, running water in our homes and access to education. The United Nations ranks Australia as the eight best country for quality of life1, but juxtaposed against this we have more than 700 million people in the Asia Pacific region living in poverty (which makes up about two thirds of the world’s poor)2 and there are countless economic and social issues within Australia.
Social entrepreneurs are business minded individuals who are coming up with solutions to these issues, creating businesses that meet a customer need but also support a cause that others also care about. While there is no formal recognition or accreditation for social enterprises, there are marketplaces such as Social Traders which define social enterprises as meeting the following criteria;
Your focus for the illuminate:nextgen Challenge is to design a social enterprise that supports an issue within the local community. You have to develop the product or service that you will offer to customers, prototype it using resources available to you, and design up the business case to showcase that the enterprise will make the desired impact. The only other requirement is that the away your business supports the community must be done in a way that connects with the operations of your business (i.e. not simply just giving cash away).
– – – – – – –
outline your solution, your team must produce;
a business case that justifies and explains your proposed solution,
supporting financial information that proves the viability and benefit of the solution,
a pitch deck presentation that gets key stakeholders and the community excited about your solution, a marketing campaign that outlines your thinking and creative approaches to promoting your solution, a demonstration site for your idea so people can experience a prototype of it for themselves,
a number of problem-solving exercises throughout the challenge,
and a number of other tasks to help set a strong foundation for the challenge.
|09:30 am||Launch of the Challenge
|10:30 am||Problem Framing|
|11:15 am||Collaboration & Market Research|
|12:35 pm||The Innovation Process|
|2:15 pm||Problem Frame Due [Gate Check]|
|2:40 pm||Team MOU Due|
|3:00 pm||Afternoon Review|
|09:05 am||Morning Briefing|
|10:00 am||Communications Session|
|11:00 am||Elevator Pitch Due|
|11:55 pm||Content Streaming Sessions:
– Introduction to Financial Accounting
– Marketing & Communications
– Formal Writing & The Business Case
|02:45 pm||Planning Canvas due
Draft Business Case and Financials Due
|03:00 pm||Afternoon Review|
|09:05 am||Morning Briefing|
|09:40 am||Financial Workshop|
|10:00 am||Marketing Workshop|
|10:30 am||Business Case Workshop|
|01:00 pm||Marketing Strategy Due|
|01:15 pm||Business Case & Financials Due|
|02:00 pm||Marketing Materials Due|
|03:00 pm||Afternoon Review|
|04:00 pm||Business Launch Storyboard Due|
|09:05 am||Morning Briefing|
|11:15 am||Business Launch Video Due|
|11:30 pm||Pressure Cooker|
|01:00 pm||Peer Viewing of Business Launch Videos|
|01:40 pm||Student Review + Q&A|
|02:00 pm||Awards Ceremony|
Preparing your financial documents can be hard for most people – so illuminate Education have worked closely with Chartered Accountants Australia and New Zealand (who are definitely the experts in this space!) to help you out.
There are video guides to help you prepare your financial statements with useful tips along the way that you can use as you develop your statements, as well as heaps of great resources that could help you open up some great career options.
To help teams understand what needs to be completed in the illuminate:nextgen Challenge, the team at illuminate Education Australia have created a sample set of documents for almost all of the submissions in the challenge. They were completed under time pressure so are not perfect submissions in any way – and we believe that as you have more people on your team and more time, you should be able to do far better than what is presented here. However they will give you some insights on what the templates and tasks are asking you to do, and help you stay on track.
The business idea presented is Treat Yo’ Shelves which was developed for our social enterprise challenge, based on a bookstore and cafe space that is a vibrant space for younger people to enjoy, which has a literacy program delivered in the space as well to help people read. Examples of some tasks are below to help you out;